Beautyworld Middle East is one of the world’s most influential trade exhibitions for the beauty, personal care, and cosmetics industries. Held annually at the Dubai World Trade Centre, the event serves as a key platform connecting global brands and suppliers with markets across the Middle East, Africa, and beyond.
Shining Aluminum Packaging participated in Beautyworld Middle East 2025 with a clear strategic objective: to strengthen our presence in the Middle East market, engage directly with international beauty brands, and showcase our capabilities as a factory-direct aluminum packaging manufacturer. Through face-to-face communication, we aimed to better understand regional market needs while presenting reliable, sustainable, and customized aluminum packaging solutions.
Exhibition Overview
- Exhibition: Beautyworld Middle East 2025
- Date: October 27–29, 2025
- Venue: Dubai World Trade Centre
- Booth No.: 2- B20
- Team: Company Management & Sales
During the three-day exhibition, our booth welcomed professional visitors from multiple regions, providing an open environment for in-depth discussions on beauty and personal care packaging solutions.
Exhibition Preparation and Booth Highlights
For Beautyworld Middle East 2025, Shining Aluminum Packaging presented packaging solutions tailored to both Middle Eastern and international markets, with a strong focus on practical performance, customization flexibility, and sustainability.
We showcased a comprehensive range of aluminum packaging products, including aluminum bottles, aluminum aerosol cans, and cosmetic aluminum containers, widely used in skincare, haircare, personal care, and fragrance applications. Visitors showed strong interest in our ability to support customized designs, sizes, surface finishes, and functional requirements to meet diverse brand positioning needs.
As a factory-direct manufacturer, Shining highlighted its integrated production capabilities, covering tooling development, forming, surface treatment, and quality inspection. Supported by advanced equipment and strict quality control systems, we ensure stable quality, consistent performance, and reliable delivery for international clients.
Sustainability was a core highlight of our presentation. Aluminum’s infinite recyclability and premium appearance align closely with the exhibition’s Clean + Conscious zone, where sustainability and luxury are seamlessly integrated. Aluminum packaging offers an ideal solution for brands seeking environmental responsibility without compromising aesthetics or product protection.
Customer Engagement and On-Site Communication
Throughout the exhibition, Shining’s booth maintained a steady flow of professional visitors. Our team engaged in continuous consultations, technical discussions, and preliminary sampling conversations.
Visitors included brand owners, distributors, and packaging decision-makers from the Middle East, Europe, Africa, and other international markets. Through direct communication, we gained valuable insights into customer needs, market challenges, and future packaging plans. Key discussion topics included customization options, minimum order quantities, lead times, surface finishes, sustainability requirements, and application scenarios.
Market Insights and Industry Trends
Beautyworld Middle East 2025 reached a record-breaking scale, attracting 85,297 professional visitors from 178 countries, with over 2,500 exhibitors across 22 exhibition halls—the largest edition in the event’s history. This strong participation highlights the Middle East’s growing importance as a global beauty industry hub.
Across the exhibition, brands demonstrated a clear preference for packaging that combines premium aesthetics, functional performance, and environmental responsibility. Sustainable packaging is no longer optional but a fundamental requirement. Aluminum packaging stood out due to its durability, lightweight structure, excellent barrier protection, and strong sustainability profile, confirming its long-term value in the beauty industry.
Exhibition Results and Future Outlook
During the exhibition, we welcomed over 200 professional visitors, collected 150+ potential client contacts, and established 20+ preliminary cooperation intentions. Several sample development requirements were confirmed on-site, laying a solid foundation for follow-up collaboration.
As Beautyworld Middle East 2025 concluded, we would like to thank all visitors and partners for their trust and engagement. Looking ahead, Shining Aluminum Packaging remains committed to delivering high-quality, sustainable, and customized aluminum packaging solutions and building long-term partnerships with global beauty brands.
We welcome you to contact us, request samples, and explore customized aluminum packaging projects.
