Mitchum Revamps with Sustainable Aluminum Aerosol Cans
Mitchum, a prominent deodorant brand, ranks fourth in the UK personal care market, driven by its commitment to social confidence and reliable protection. The brand targets environmentally conscious consumers who prioritize efficacy and sustainability. With the UK market leaning toward natural and sustainable products, Mitchum strategically modernized its portfolio to align with these preferences, reinforcing its relevance in a competitive landscape. Strategic Motivation…
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