RŌZ Air Thickening Spray: A Case Study in Clean Beauty Innovation
RŌZ, a California-inspired brand, is redefining hair care by blending professional-grade performance with a commitment to clean, sustainable beauty. Positioned in the premium hair care segment, RŌZ targets eco-conscious consumers who prioritize health, efficacy, and environmental responsibility. The brand’s flagship product, the RŌZ Air Thickening Spray pump bottles, is designed for individuals with diverse hair types…