Wilkinson Sword’s Aerosol Can Shaving Breakthrough
Wilkinson Sword, a 250-year-old British brand under Edgewell Personal Care, has unveiled a new line of pre and post-shave care products, tapping into the £46 million UK male grooming market. These innovative products, packaged in custom size aluminum aerosol cans, combine performance, affordability, and sustainability to meet the needs of modern men, particularly younger consumers seeking…